(3 semester credits)

Protecting an individual, company, or organization from the potential negative results of a crisis requires the development of a crisis management plan to anticipate and mitigate risk. Students in this course explore the use of media relations and public-opinion research techniques to minimize unwanted impacts from crises. Students review real-world controversies and crisis management plans to develop original communication plans that address risks and provide value to the stakeholders. Other topics include the impact of criminal or government investigations, media inquiries, lawsuits, and other scenarios involving ethical disputes.