5 credits
Technology and new media continue to evolve, primarily due to interest coupled with new-found capabilities derived from 21st-century know-how. With this invitation to create, students apply their understanding of new media as a set of effective tools in the practice of communications to design a conceptual prototype appropriate to enhancing mass communications. Students learn to test, refine, and appraise their product, taking into account visual components, audience information, and user feedback. They also discuss topics of new media design with their peers and reflect on its implications in modern business.