5 credits
How is communication conducted between a community and private entities and in what ways can this communication affect decision making and outcome of actions? Preparing students to answer such questions and to understand, appreciate, and apply the fundamentals of public relations (PR) is a goal of this course. Students learn about the relationships practitioners have with both internal and external communities who are affected by, and who affect, an organization's actions or planning. Students also build their command of the basic principles and practices of PR, while applying these concepts to real-world scenarios and a written plan that includes the various phases of the PR process.