When writing a research paper, the substance is far more important than the style. While the content of a poster is important, posters require an attention to detail, design, and presentation so that the message can be transmitted effectively. Here are some tips for how to design a good poster.
Take a look at this example. This poster contains a bold title, clearly defined sections, images, graphs, and charts that relate to the research, and some light aesthetic touches such as a color gradient background. Posters should be engaging and interesting but simplicity is key!
Choose appropriate fonts and font sizes. Use common font types, such as Times New Roman or Arial. If you use an unusual font, or a non-postscript font, it can cause problems when your poster is converted to a .pdf format for printing. Use the following guidelines, to make your poster easy to read at a distance:
Colors and backgrounds should be subtle. Color should highlight, separate, define and associate information. If it begins to compete with your information for attention, then it is too strong. Color works best as a background element, such as a field against which text is set, rather than as a foreground element itself. Colored text is often harder to read than the same words in black. Just setting headings in color does not necessarily mean that they will be more noticeable than the text surrounding them. Small text set in color is hardest to read of all.
Be aware that colors look different on your screen than they will in print. In general, a color will appear lighter on the screen than in print. So, select a lighter color than you think you need for your background if you are using black text.